When the internet first came about and businesses knew what it could do for them, all they just had to do was set up a website. It was that easy. Content was not a concern. Courting potential clients was a priority, but your website was enough.
However, everyone started to get the hang of that and thus, flooded the market. This was just the saturation that the web needed to brake.
To fix it up again, there had to be a distinction. Therefore, we moved towards the model where a website really mattered.
By matter, this means that the website needed to have a clear-cut goal, path and also, be ready to engage the audience. This was the model that made things better again.
However, there was still no way to beat out those who were gaming to the system. Once again, the internet reacted to that by creating a new buzzword – keywords.
With that, clients can now find a service they were looking for much easier on the internet.
The only problem now was that everyone started doing it. Not just doing it, but doing it a little bit too much. That was when keyword stuffing became the order of the day.
Finally, the internet evolved from what it used to be into what it is today. Search engines and the internet have now been updated in such a way that having a website or an online presence alone does no matter.
Stuffing your content with keywords alone doesn’t bring you to the front of the pile. In fact, that might be just the thing that takes you to the very base of the bunch.
Today, the paradigm has shifted in such a way that the customers and clients come first. All that boils down to the fact that great content matters, and we can’t stress that enough.
What is Great Content?
You must have heard a lot of times that content is king. What they don’t tell you is that not just any kind of content is king.
For that to happen, the content has to be worthy of the throne. How, you may ask?
Great content is one which has been:
- Well-researched to cover the scope of the theme which it embraces
- Designed to meet the needs of the clients that might be seeking such content, otherwise know as relationship focused
- Specially optimized so your prospects can find you
- Properly organized, structured and presented, among other things.
Why Do You Need Great Content?
According to research, a stunning 70% of clients do their due diligence online before they commit to any product or business. These numbers are more impressive when you come to your locality – where no less than 97% of local clients tend to research businesses in the area online before putting their hands in their pockets.
This goes on to tell you how much you can achieve – or lose – depending on how you treat content.
Craft something amazing, and you would have the prospective clients coming to your doorstep and converting. Neglect this important part of the business and watch all that traffic become useless in the end.
That is if you will be getting any at all.
Don’t just create content for the sake of it. Tailor it to their needs, optimize it to do well, test to see what works – and your revenue streams will be the better for it.